How Green CAN BE YOUR Simple Sms Marketing Guide
What is SMS?
SMS means Short Message Service and are generally 160 character text messages sent between mobile phones. SMS marketing SMS runs on the unique network that alerts the recipient the second the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.
What is SMS Marketing?
SMS marketing is the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists can be built in many ways but there are compliance rules set by the ACMA on how people consent to be opted into your lists. Unsolicited commercial messages sent to one is called spam and is illegal under the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to manage the SMS sending process. These bulk SMS systems range in price and functionality. The very best SMS marketing platforms have a good mix of cheap SMS and web SMS features. Make sure you only deal with a reputable SMS gateway as delivery reliability may differ a lot.
Different types of SMS delivery
There are two main forms of online SMS delivery. Direct connection where the SMS gateway is plugged straight into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to provide less expensive SMS marketing than direct connection.
Some international routes can be very unreliable and some providers will offer you extremely cheap prices however you may end up paying exactly like a more reliable connection as you still pay for messages not delivered.
The very best bulk SMS service will have a combination of good quality international routing and cheap sms prices. In case you have a service that requires guaranteed delivery such as an emergency or alert service you then should work with a direct local connection, despite the fact that that is still not 100% guaranteed to provide it will provide you with the highest percentage of success.
It will generally cost double though.They are just the very basics but building on these basics it is possible to develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. So long as you keep your lists clean and respect your recipients wishes to avoid receiving text messages from you then you will have great success.